Field notes on planning, simulation, and decision support.
Short, opinionated pieces on D2C and hyperlocal operations — where the spreadsheet ends and the twin begins.
Your Compute Isn't The Problem
Teams obsess over solvers and licenses while the real bottleneck sits upstream: the modeling decisions made before the solver ever runs.
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Let Your Business Team Plan Your Operations
Your model has hundreds of thousands of variables and needs a few thousand. When ops teams describe the problem in their own language, it gets 50x simpler.
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Seven Recurring Decisions Where Optimization Pays Back This Quarter
Strategy works better as a portfolio of recurring decisions. The seven where optimization pays back this quarter for D2C and hyperlocal operators.
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Build, Buy, or Configure? Rethinking the Planning-Stack Decision for D2C and Hyperlocal Operations Leaders
The build-buy debate is incomplete. A fourth option, configure on a planning platform, has changed the math for the mid-market.
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How to Pilot Optimization in Hyperlocal Delivery and D2C Operations Without Creating Operational Risk
Most optimization pilots fail because they're designed like demos rather than live operations. A practical playbook for piloting safely.
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What Comes After Real-Time Visibility: Optimization-Backed Decisions
Real-time visibility was the differentiator of the last decade. The lever that matters now is translating visibility into decisions.
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Why D2C and Hyperlocal Operations Still Run on Spreadsheets
Roughly 73% of D2C and hyperlocal operators describe their planning stack as legacy systems, ERPs, and ubiquitous spreadsheets.
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