Field notes on planning, simulation, and decision support.
Short, opinionated pieces on what's actually working in D2C and hyperlocal operations, and where the spreadsheet ends and the twin begins.
Your Compute Isn't The Problem
Operations teams obsess over solvers and licenses while the real bottleneck sits upstream. The modeling decisions that determine solution quality happen before the solver ever runs.
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Let Your Business Team Plan Your Operations
Your optimization model has hundreds of thousands of variables but needs only a few thousand. When operations teams describe their own problem in their own language, the model gets 50x simpler and they can run it themselves.
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Seven Recurring Decisions Where Optimization Pays Back This Quarter
Operations strategy works better as a portfolio of recurring decisions than as a one-time philosophical debate. Seven decisions where optimization pays back this quarter for D2C and hyperlocal operators, and the supporting capabilities that turn them into a system.
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Build, Buy, or Configure? Rethinking the Planning-Stack Decision for D2C and Hyperlocal Operations Leaders
The build-buy debate is incomplete. A fourth option, configure on a planning platform, has changed the math for the mid-market.
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How to Pilot Optimization in Hyperlocal Delivery and D2C Operations Without Creating Operational Risk
Most optimization pilots fail because they're designed like demos rather than live operations. A practical playbook for piloting safely.
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What Comes After Real-Time Visibility: Optimization-Backed Decisions
Real-time visibility was the differentiator of the last decade. The lever that matters now is translating visibility into decisions.
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Why D2C and Hyperlocal Operations Still Run on Spreadsheets
Roughly 73% of D2C and hyperlocal operators describe their planning stack as legacy systems, ERPs, and ubiquitous spreadsheets.
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